About Colour Experience
COLOUR EXPERIENCE has been born out of common interests of La MAESTRIA and the Colour Psychology team headed by Prof. Christine Mohr at the University of Lausanne in Switzerland. After several encounters and exchanges with the public, we realized how important and urgent it is to share empirically-based knowledge on the subjective experience of colour. The current collaboration unifies competences from academic, scientific, artistic and communication fields to valorize the scientific approach to understand how colour affects us.
We aim to contribute our experiences by creating a public platform on which recent findings, projects, and services can be communicated. This platform represents an online interface on which interested people can find information, participate in psychological research on colour, ask questions, look for potential services (seminars for the general public, training of professionals working with colour), or ask for collaborations.
COLOUR EXPERIENCE will exclusively focus on how colours are experienced and how such experiences interact with our behaviour. Our major approach is based on results gathered from scientifically controlled studies. We wish to provide knowledge on evidence-based studies testing the manifold questions and assumptions we can regularly encounter in the scientific and popular literature.
Areas of Research
Our experiments are tailored to answer basic questions in colour psychology. We test, for example, how colours are linked to emotions, moods, feelings; which colours are liked and disliked, and why; how these relationships differ between people (e.g. sex, age, culture) and across time. This type of research provides the necessary benchmark knowledge to perform studies in the field.
We are naturally surrounded by many colours and pro-actively add colour to our environment (e.g. design, textile, paint, architecture). Many people also think that colour influences how we think, feel, and perform. Whether and how the colour of our environment impacts us psychologically or affectively needs to be proven scientifically. We test the influence of environmental colours on cognitive-affective functioning.
Colour is a major feature of the visual and living arts, design and architecture. Colours might fulfill aesthetic needs and also convey states of mind, moods, intentions, etc. We investigate the psychological and affective correlates of colour preferences and colour meanings in these domains by taking the perceiver and the creator into consideration.
HEALTH & hr management
Colour-based therapy, diagnoses, and person profiling is used by various professions and organizations. So far, there is little scientific justification for such claimed colour-based effects (apart from light therapy). Currently, we use experiments to examine colours’ impact on mood, psychological functioning, and management of stress. These experiments are informative to person profiling.
Technology & Education
Technology can shape the way people perceive and engage with the world. It can enhance perceptual abilities, and affect attention, memory, preferences, and so on. Here, we investigate to what extent technology is advantageous to colour consumers and advances knowledge in colour psychology. We use cutting-edge visualization techniques and Internet-based data assessment to test how people interact with colour. We also use these technologies for education purposes.
culture & society
The significance of colours on our behaviour is sometimes thought to be biologically inherited and universal (e.g. red indicates fertility and aggression). Others stress that the significance of colours is culturally shaped (e.g. by language). We compare findings in colour psychology between countries across the world to learn about similarities and differences.
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