New article researching colour and personality!

https://www.playbuzz.com/katewalker10/what-is-your-true-personality-color

In our most recent article, published at Personality Science, the colour team, supported by Dr Amber Gayle Thalmayer, investigate the claim that favourite colours reveal individuals’ personalities! But is it true?

They found that not so much! For every prediction made between personality and favourite colour (e.g., red-extraversion), the authors revealed no associations between colour preferences and personality traits. Favourite colours appear unrelated to personality, failing to support the practical utility of colour-based personality assessment.

To know more about this fascinating subject, you can read the full article here!