Dr. Domicele Jonauskaite presents research on colour-emotion associations in Lituania !

Dr. Domicele Jonauskaite recently presented her research at the 14th International Congress of Balticists in Vilnius, Lithuania. Her talk, titled “Lithuanian colour-emotion associations: A cross-cultural comparison with Latvia, Estonia, and 34 other nations.” explored how people from different cultures link colours with emotions.

The study included data from 8 615 participants across 37 nations, revealing that while Lithuanians reported a rich variety of colour-emotion associations, such as red-love, yellow-joy, and black-sadness, with an overall pattern that closely matched global trends.

These findings provide new insights into the universality of how colours are emotionally perceived around the world and support that linguistic proximity can predict similarities in colour-emotion associations across nations.

For more information, read her abstract here.