Colour Experience


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Colour preferences change with seasons

As seasons change, the colours in our environment change too. The changing colours impact one’s colour preferences (i.e., how much one likes or dislikes certain colours). This change appears to be most strongly pronounced in autumn, when people start liking dark yellowish colours much more than at other points in time. The original articles by Schloss and colleagues can be accessed here and here. The popular media coverage is here.